Social media has taken over the world. It’s the new way we communicate and the quickest way we learn about what is happening in our communities and around the world. Social media has allowed organizations to grow their brand by properly utilizing social media tools. Some of the most popular social media tools are Hootsuite and SocialBro. Both of these tools helps business owners promote and grow their business on Facebook and Twitter.
“Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaign” (Jenkins). Hootsuite also works with organizations helping them create content for their social networks. As a marketing professional it takes time to properly promote and grow a business on social media. Hootsuite is a more convenient tool because it saves time by automatically posting and scheduling content for business customers. It also allows businesses the ability to stay close to their consumers because the business can monitor every conversation across their social networks.
SocialBro (Audiense) is another social media tool used by businesses to help advertise on Twitter. “SocialBro is a Twitter marketing tool. SocialBro helps you with all of your Twitter needs from scheduling content, to reports, to creating ads on Twitter” (Jenkins). It’s a great tool for businesses to get to know their audience and enables brands and agencies to use social as a strategic marketing channel to drive real business value.
Facebook and Twitter are one of the most popular social media tools used around the world. Who’s trending (going viral) on Facebook or what famous person “tweeted” about their lives is what we thrive for. Choosing the right social media management tools for your business requires you to have a good understanding of what your needs are. Hootsuite and SocialBro works well with both social media sites. SocialBro is a part of the “Twitter Official Partner Program “to help attract large volumes of consumers.