Is Your Tweet Trending?

Almost everyone uses Twitter or at least they have heard about it. It is the “hot” social media network that consumers and businesses use to communicate with one another across the world. Using Twitter can have so many perks and benefits if it is used the right way. Personalizing retweets, sharing popular information/trending topics, and talking to your followers are are different ways to get your tweets notice.

Personalize Retweets

Consumers tweet out blogs and post they’ve read day after day. The path of least resistance is to click the Tweet This! button on the post. Those widgets are usually pre-populated with the title of the article, the link and the handle of the website or author. When a company retweets blogs and post that are trending, the traffic to their websites increases.

Trending Topics

When looking for a trending topic or searching for a popular post, it is important to use hashtags. Hashjacking or trendjacking is a method of using popular hashtags. The easy way to find trending topics on your Twitter page is to scroll down on the left side of your profile. Twitter updates the hottest topics and discussions simultaneously. Some best practices when posting and retweeting trending topics is to tailor a hot topic to your current tweet and ensure the location is added. This works best for organizations because it gives them the ability to post products that are trending in different markets.

Talk is Cheap

Communicating with your followers is crucial for a successful Twitter page. Knowing when to respond and how to respond is what separates most businesses from others. Sometimes responding to other organization’s followers is also beneficial when a consumer has complaints. Don’t wait around for someone to tweet you before you reach out. Spend some time looking at your own stream and start a conversation around a topic someone else is tweeting about. Listening is key. Hear and listen to what your followers are saying.

Tactics for Success

Successful blogging is a lot of work. Depending on what success means to you and your company, it can involve any number of people—marketers and product managers are just the beginning. A blog is your opportunity to showcase your company’s culture and personality while shedding some light on the products you offer (Moz).


What Does the Blogosphere Look like?

  • There are an estimated 31 million bloggers in the US alone. (source)
  • In one survey, almost 87% of bloggers had been actively blogging for at least two years. (source)
  • 57% of bloggers report having more than one blog. (source)
  • 35% of businesses blog at least once every month. (source)
  • 60% of bloggers report to be men. (source)
  • Nearly 2/3 of influencers earn revenue from blogging, but 80% of them report earning less than $10,000 per year. (source)

Do you agree that reposting “hot topics” will help drive traffic? Share why (or why not!) in the comments!


2 thoughts on “I Tweet, You Tweet, We All Tweet

    1. I love your comment “Listening is key. Hear and listen to what your followers are saying.” This is so important and one of the best ways of learning. Learning about what’s trending and learning about your customer!


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