T-Mobile’s Finally Good Enough to Put Pressure on Verizon
After years of being somewhat reliable in cities and pretty much nonexistent in rural areas, the carrier has crossed a major threshold. T-Mobile customers saw an LTE signal 81 percent of the the time in the fourth quarter of last year, just a bit less than what AT&T delivered. Yes, both still lag behind Verizon (87 percent), but it’s a level of saturation that lets them claim nationwide reliability Brian Barrett.
Verizon and T-Mobile both have started using social media to gain customer’s insights. Both companies have went away from proving their results from social media to how they are dealing with customer’s issues and complaints via social media. Everyone is familiar with both Verizon and T-Mobile’s tweets to customers following up on complaints and their marketing campaigns that runs on the sidebars of Facebook and Twitter.
T-Mobile and Verizon’s PR team has been able to build meaningful relationships with customers, media and bloggers. They have both produced countless situations where the PR team’s efforts have turned dissatisfied customers into happy customers. As a direct result of relationship building through social media, many bloggers and social media followers who received the opportunity to demo devices purchased those devices due to their great experience with Verizon products and its network. T-Mobile answers questions and comments within an hour of a post/tweet going live. T-Mobile has landed the top spot in Socialbakers’ quarterly responsiveness reports multiple times for response rates that get amazingly close to 100% across channels.
Although both companies have done a great job using social media to its benefit, Verizon has surpassed T-Mobile by increasing their social media traffic by 30% because of glamification. Gamification is the concept of using of game-like techniques to increase engagement with non-game activities. A common example of this is unlocking badges in Foursquare for visiting new locations. Verizon has used social media to differentiate the company from companies like T-Mobile by offering different blogging sites and hubs for consumers to communicate on. Verizon Wireless had already begun creating Verizon Insider, a hub for the company’s events, contests, sponsorship, and social initiatives. With help from gamification provider Gigya, Verizon was able to reward customers with badges for engaging with the site Sprout Blog.
Verizon seems to be spending billions on its latest ad campaign telling you to ‘Never Settle.’ T-Mobile (NYSE: TMUS) couldn’t agree more. So, today the Un-carrier launched the Never Settle Trial, exclusively for Verizon customers, so they can give the Un-carrier a try with no risk or extra out-of-pocket expense. T-Mobile kicked off a new campaign of its own laying out the facts and all the ways wireless users should never settle … like settling for an old carrier that penalizes you for using too much data, locks you into a two-year contract, makes you pay to leave, makes you wait to upgrade your phone, overcharges you outside the country or repossesses your unused data every month T-Mobile Agrees. Never Settle… for Verizon.