Differentiation

T-Mobile’s Finally Good Enough to Put Pressure on Verizon

 

After years of being somewhat reliable in cities and pretty much nonexistent in rural areas, the carrier has crossed a major threshold. T-Mobile customers saw an LTE signal 81 percent of the the time in the fourth quarter of last year, just a bit less than what AT&T delivered. Yes, both still lag behind Verizon (87 percent), but it’s a level of saturation that lets them claim nationwide reliability Brian Barrett.

Verizon and T-Mobile both have started using social media to gain customer’s insights. Both companies have went away from proving their results from social media to how they are dealing with customer’s issues and complaints via social media. Everyone is familiar with both Verizon and T-Mobile’s tweets to customers following up on complaints and their marketing campaigns that runs on the sidebars of Facebook and Twitter.

T-Mobile and Verizon’s PR team has been able to build meaningful relationships with customers, media and bloggers. They have both produced countless situations where the PR team’s efforts have turned dissatisfied customers into happy customers. As a direct result of relationship building through social media, many bloggers and social media followers who received the opportunity to demo devices purchased those devices due to their great experience with Verizon products and its network. T-Mobile answers questions and comments  within an hour of a post/tweet going live. T-Mobile has landed the top spot in Socialbakers’ quarterly responsiveness reports multiple times for response rates that get amazingly close to 100% across channels.

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Although both companies have done a great job using social media to its benefit, Verizon has surpassed T-Mobile by increasing their social media traffic by 30% because of glamification. Gamification is the concept of using of game-like techniques to increase engagement with non-game activities. A common example of this is unlocking badges in Foursquare for visiting new locations. Verizon has used social media to differentiate the company from companies like T-Mobile by offering different blogging sites and hubs for consumers to communicate on.  Verizon Wireless had already begun creating Verizon Insider, a hub for the company’s events, contests, sponsorship, and social initiatives. With help from gamification provider Gigya, Verizon was able to reward customers with badges for engaging with the site Sprout Blog.

Verizon seems to be spending billions on its latest ad campaign telling you to ‘Never Settle.’ T-Mobile (NYSE: TMUS) couldn’t agree more. So, today the Un-carrier launched the Never Settle Trial, exclusively for Verizon customers, so they can give the Un-carrier a try with no risk or extra out-of-pocket expense. T-Mobile kicked off a new campaign of its own laying out the facts and all the ways wireless users should never settle … like settling for an old carrier that penalizes you for using too much data, locks you into a two-year contract, makes you pay to leave, makes you wait to upgrade your phone, overcharges you outside the country or repossesses your unused data every month T-Mobile Agrees. Never Settle… for Verizon.

 

 

 

 

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Your Brand is now Social…What’s Next?

Companies have taken advantage of free advertising for decades because “Word of Mouth”. Now that social media has become the new face for marketing, many organizations are jumping on board. Most companies in every industry are using social media to help create their brand. Retailers, private sectors, telecom companies, and many others utilizes social media to help sell their brand and market their products and/or services. Even politicians have taken a stand on social media to help increase votes and get their word across. With all of the benefits and opportunities of a brand going social, there are risk and challenges that are associated with a brand going social.

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“In recent years, social media has emerged as a powerful new marketing tool. It continues to be an integral part of marketing strategies across various industries, but as it is still relatively new, the learning curve is steep. As social media and social media marketing evolves, knowledge of the field is gained by marketing professionals largely through trial and error” (Donne Torr).

Business owners are using different social marketing strategies to help grow their business and gain new customers. If an organization is not on board with the new way of marketing, chances are, they are being left behind. Being in the know or the “trending” topic is another way to gauge a spectators attention. It is important for companies to have a social appearance while creating a social brand. What you should know:

  • Plan your post and Tweets
  • Engage your audience with the latest updates
  • Know your competition
  • Follow-up with your audience…they want to know they are being heard 

Continue reading “Your Brand is now Social…What’s Next?”

LinkedIn…the New Way to Recruit

LinkedIn has revolutionize the way businesses recruit their top talent. It’s the new online resume for candidates and a huge talent database for employers. Large companies such as Comcast, Verizon, and AT&T have invested millions of dollars to have LinkedIn licenses. LinkedIn is quickly making inroads into the largest companies in the US.  As of Aug. 2009, 40% of Fortune 100 companies use LinkedIn corporate solutions to find top talent Recruiting Solutions.

Although some may argue that LinkedIn is not a good investment if you are a small company or if you are looking for a handful of candidates, Fortune 50 companies like Comcast, Verizon, and AT&T have recruited their top talent from LinkedIn. Using status updates helps improves the viability on LinkedIn and drive traffic to a company’s website. It allows employers to find passive and active job seekers by using job bulletins and sharing job post directly on LinkedIn. Some recruiters may have to personally reach out to the passive candidates but, by connecting with multiple groups within LinkedIn, a good recruiter can source a top candidate by viewing their profile and leaning more about them.

Taking Full Advantage of LinkedIn

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Everyone has the option to create a free LinkedIn account. You can use LinkedIn for free and contact anyone in your network, but to get people outside your network, you need to pay. LinkedIn Premium, which runs from $19.95 a month to $74.95 a month, will give you greater visibility into the network (You can see full profiles for second- and third-degree connections, for instance), but you max out at 25 InMail messages How Small Businesses Can Use LinkedIn to Recruit. If you work for a small company who doesn’t wish to pay $7000-$80,000 for a LinkedIn license, this is the best way to utilize LinkedIn and get the most for your bucks.

Does it Really Work

LinkedIn isn’t a true contact database, it’s a social network. To really work it, you have to be aware that it’s a two-way communication venue. While you’re browsing other people’s profiles, they’re checking yours out as well. LinkedIn recommends keeping your profile up-to-date and linking to your blog and Twitter account. It is important to not only keep your LinkedIn profile up to date but to also ensure you resume matches your profile.

LinkedIn does work and it is changing the way employees search for new careers and employers search for the best talent. LinkedIn is a social media site and because of that, it is important to be social. Profile updates, joining groups, posting jobs, sharing post, and remaining professional are the main factors in making LinkedIn work for you. The key to LinkedIn is remembering that this social media website is for professionals and keep all personal information you would share on Facebook strictly for Facebook. Do not do anything that will jeopardize an employer  from selecting to reach out to you for a position. LinkedIn is your new online digital resume.