I Tweet, You Tweet, We All Tweet

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Is Your Tweet Trending?

Almost everyone uses Twitter or at least they have heard about it. It is the “hot” social media network that consumers and businesses use to communicate with one another across the world. Using Twitter can have so many perks and benefits if it is used the right way. Personalizing retweets, sharing popular information/trending topics, and talking to your followers are are different ways to get your tweets notice.

Personalize Retweets

Consumers tweet out blogs and post they’ve read day after day. The path of least resistance is to click the Tweet This! button on the post. Those widgets are usually pre-populated with the title of the article, the link and the handle of the website or author. When a company retweets blogs and post that are trending, the traffic to their websites increases.

Trending Topics

When looking for a trending topic or searching for a popular post, it is important to use hashtags. Hashjacking or trendjacking is a method of using popular hashtags. The easy way to find trending topics on your Twitter page is to scroll down on the left side of your profile. Twitter updates the hottest topics and discussions simultaneously. Some best practices when posting and retweeting trending topics is to tailor a hot topic to your current tweet and ensure the location is added. This works best for organizations because it gives them the ability to post products that are trending in different markets.

Talk is Cheap

Communicating with your followers is crucial for a successful Twitter page. Knowing when to respond and how to respond is what separates most businesses from others. Sometimes responding to other organization’s followers is also beneficial when a consumer has complaints. Don’t wait around for someone to tweet you before you reach out. Spend some time looking at your own stream and start a conversation around a topic someone else is tweeting about. Listening is key. Hear and listen to what your followers are saying.

Tactics for Success

Successful blogging is a lot of work. Depending on what success means to you and your company, it can involve any number of people—marketers and product managers are just the beginning. A blog is your opportunity to showcase your company’s culture and personality while shedding some light on the products you offer (Moz).

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What Does the Blogosphere Look like?

  • There are an estimated 31 million bloggers in the US alone. (source)
  • In one survey, almost 87% of bloggers had been actively blogging for at least two years. (source)
  • 57% of bloggers report having more than one blog. (source)
  • 35% of businesses blog at least once every month. (source)
  • 60% of bloggers report to be men. (source)
  • Nearly 2/3 of influencers earn revenue from blogging, but 80% of them report earning less than $10,000 per year. (source)

Do you agree that reposting “hot topics” will help drive traffic? Share why (or why not!) in the comments!

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Your Brand is now Social…What’s Next?

Companies have taken advantage of free advertising for decades because “Word of Mouth”. Now that social media has become the new face for marketing, many organizations are jumping on board. Most companies in every industry are using social media to help create their brand. Retailers, private sectors, telecom companies, and many others utilizes social media to help sell their brand and market their products and/or services. Even politicians have taken a stand on social media to help increase votes and get their word across. With all of the benefits and opportunities of a brand going social, there are risk and challenges that are associated with a brand going social.

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“In recent years, social media has emerged as a powerful new marketing tool. It continues to be an integral part of marketing strategies across various industries, but as it is still relatively new, the learning curve is steep. As social media and social media marketing evolves, knowledge of the field is gained by marketing professionals largely through trial and error” (Donne Torr).

Business owners are using different social marketing strategies to help grow their business and gain new customers. If an organization is not on board with the new way of marketing, chances are, they are being left behind. Being in the know or the “trending” topic is another way to gauge a spectators attention. It is important for companies to have a social appearance while creating a social brand. What you should know:

  • Plan your post and Tweets
  • Engage your audience with the latest updates
  • Know your competition
  • Follow-up with your audience…they want to know they are being heard 

Continue reading “Your Brand is now Social…What’s Next?”

LinkedIn…the New Way to Recruit

LinkedIn has revolutionize the way businesses recruit their top talent. It’s the new online resume for candidates and a huge talent database for employers. Large companies such as Comcast, Verizon, and AT&T have invested millions of dollars to have LinkedIn licenses. LinkedIn is quickly making inroads into the largest companies in the US.  As of Aug. 2009, 40% of Fortune 100 companies use LinkedIn corporate solutions to find top talent Recruiting Solutions.

Although some may argue that LinkedIn is not a good investment if you are a small company or if you are looking for a handful of candidates, Fortune 50 companies like Comcast, Verizon, and AT&T have recruited their top talent from LinkedIn. Using status updates helps improves the viability on LinkedIn and drive traffic to a company’s website. It allows employers to find passive and active job seekers by using job bulletins and sharing job post directly on LinkedIn. Some recruiters may have to personally reach out to the passive candidates but, by connecting with multiple groups within LinkedIn, a good recruiter can source a top candidate by viewing their profile and leaning more about them.

Taking Full Advantage of LinkedIn

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Everyone has the option to create a free LinkedIn account. You can use LinkedIn for free and contact anyone in your network, but to get people outside your network, you need to pay. LinkedIn Premium, which runs from $19.95 a month to $74.95 a month, will give you greater visibility into the network (You can see full profiles for second- and third-degree connections, for instance), but you max out at 25 InMail messages How Small Businesses Can Use LinkedIn to Recruit. If you work for a small company who doesn’t wish to pay $7000-$80,000 for a LinkedIn license, this is the best way to utilize LinkedIn and get the most for your bucks.

Does it Really Work

LinkedIn isn’t a true contact database, it’s a social network. To really work it, you have to be aware that it’s a two-way communication venue. While you’re browsing other people’s profiles, they’re checking yours out as well. LinkedIn recommends keeping your profile up-to-date and linking to your blog and Twitter account. It is important to not only keep your LinkedIn profile up to date but to also ensure you resume matches your profile.

LinkedIn does work and it is changing the way employees search for new careers and employers search for the best talent. LinkedIn is a social media site and because of that, it is important to be social. Profile updates, joining groups, posting jobs, sharing post, and remaining professional are the main factors in making LinkedIn work for you. The key to LinkedIn is remembering that this social media website is for professionals and keep all personal information you would share on Facebook strictly for Facebook. Do not do anything that will jeopardize an employer  from selecting to reach out to you for a position. LinkedIn is your new online digital resume.

 

Comcast takes Advantage of Social Media

Social media strategies is the key to increasing customer’s engagement levels, insight, and to drive sales. Social media is changing the way that organizations like Comcast, interact with prospects and customers. New opportunities are available for those bold enough to grab them, and new challenges await those who do. Comcast has been very successful at driving revenue and creating a presence in social media. Facebook, Twitter, Google+, and LinkedIn are the top social media sites Comcast uses to market business. By following Comcast on these social media sites, a consumer has the ability to get information about the company, products, events, and the latest about everything Comcast has to offer.

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Follow us on Twitter for all the latest about everything Comcast Business.
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“Comcast is bulking up its presence on Twitter and Facebook as it tries to repair the damage done by a string of very public customer service catastrophes.”

The company is now hiring 40 new “social care specialists” to respond to customers over social media, adding to its existing social staff of 20. They’ll be able to help with everything from scheduling appointments to troubleshooting Internet problems and setting up DVRs (Social Media). Comcast has been known for bad customer service and has spent millions of dollars trying to turn that status around. Customers are able to use social media to write reviews of their experience and post comments about how they were treated.

Although consumers still have the option to call Comcast customer service department, the company wanted to be sure that customers also had the option to go online and make complaints. Many businesses may think giving customers access to post negative things about their experience is a bad idea but, studies have shown that it actually works in reverse. Social media for Comcast started as mentions dealing with escalation cases and customers giving Comcast one last chance to make things right. Now, escalations have decreased and the majority of the customers are using social channels as a method to reach out to sign up and upgrade their service. Consumers are happy to know that their voices are being heard and that their is someone recognizing their complaint and trying to do something about it. As the numbers of customers reaching out on social media continue to increase, Comcast continues to work harder to improve their customer service.

Comcast Improves Standings by using Social Media

Comcast recognized the value of engaging with customers through social media early on and became an industry leader in the social environment. Lithium’s solution has provided the scalable and seamless agent-to-agent and agent-to-customer workflow needed to enhance social care support strategy. Comcast has been using Lithium for all social care engagement for over two years, which has allowed the company to really amplify the in-channel customer experience. Lithium Social Web has enabled us to use social data to drive change in the organization (Social Media Tools).

Comcast uses other tools such as Crimson Hexagon to calculate their NPS (Net Promoter Score) to help improve customer service. Comcast begin using NPS in 2015 to help improve customer satisfaction and retain their customer base. Although the company is well below the score they want to be at, their has been improvement quarterly. When customer satisfaction increases, revenue increases. The NPS consist of a handful of survey questions asking about the consumer’s experience. The most important question asked on the survey is, “Will you recommend Comcast to a friend or family?” Since 2015 when Comcast begin using the NPS, the impact on customer service has improve.