I Tweet, You Tweet, We All Tweet

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Is Your Tweet Trending?

Almost everyone uses Twitter or at least they have heard about it. It is the “hot” social media network that consumers and businesses use to communicate with one another across the world. Using Twitter can have so many perks and benefits if it is used the right way. Personalizing retweets, sharing popular information/trending topics, and talking to your followers are are different ways to get your tweets notice.

Personalize Retweets

Consumers tweet out blogs and post they’ve read day after day. The path of least resistance is to click the Tweet This! button on the post. Those widgets are usually pre-populated with the title of the article, the link and the handle of the website or author. When a company retweets blogs and post that are trending, the traffic to their websites increases.

Trending Topics

When looking for a trending topic or searching for a popular post, it is important to use hashtags. Hashjacking or trendjacking is a method of using popular hashtags. The easy way to find trending topics on your Twitter page is to scroll down on the left side of your profile. Twitter updates the hottest topics and discussions simultaneously. Some best practices when posting and retweeting trending topics is to tailor a hot topic to your current tweet and ensure the location is added. This works best for organizations because it gives them the ability to post products that are trending in different markets.

Talk is Cheap

Communicating with your followers is crucial for a successful Twitter page. Knowing when to respond and how to respond is what separates most businesses from others. Sometimes responding to other organization’s followers is also beneficial when a consumer has complaints. Don’t wait around for someone to tweet you before you reach out. Spend some time looking at your own stream and start a conversation around a topic someone else is tweeting about. Listening is key. Hear and listen to what your followers are saying.

Tactics for Success

Successful blogging is a lot of work. Depending on what success means to you and your company, it can involve any number of people—marketers and product managers are just the beginning. A blog is your opportunity to showcase your company’s culture and personality while shedding some light on the products you offer (Moz).

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What Does the Blogosphere Look like?

  • There are an estimated 31 million bloggers in the US alone. (source)
  • In one survey, almost 87% of bloggers had been actively blogging for at least two years. (source)
  • 57% of bloggers report having more than one blog. (source)
  • 35% of businesses blog at least once every month. (source)
  • 60% of bloggers report to be men. (source)
  • Nearly 2/3 of influencers earn revenue from blogging, but 80% of them report earning less than $10,000 per year. (source)

Do you agree that reposting “hot topics” will help drive traffic? Share why (or why not!) in the comments!

LinkedIn…the New Way to Recruit

LinkedIn has revolutionize the way businesses recruit their top talent. It’s the new online resume for candidates and a huge talent database for employers. Large companies such as Comcast, Verizon, and AT&T have invested millions of dollars to have LinkedIn licenses. LinkedIn is quickly making inroads into the largest companies in the US.  As of Aug. 2009, 40% of Fortune 100 companies use LinkedIn corporate solutions to find top talent Recruiting Solutions.

Although some may argue that LinkedIn is not a good investment if you are a small company or if you are looking for a handful of candidates, Fortune 50 companies like Comcast, Verizon, and AT&T have recruited their top talent from LinkedIn. Using status updates helps improves the viability on LinkedIn and drive traffic to a company’s website. It allows employers to find passive and active job seekers by using job bulletins and sharing job post directly on LinkedIn. Some recruiters may have to personally reach out to the passive candidates but, by connecting with multiple groups within LinkedIn, a good recruiter can source a top candidate by viewing their profile and leaning more about them.

Taking Full Advantage of LinkedIn

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Everyone has the option to create a free LinkedIn account. You can use LinkedIn for free and contact anyone in your network, but to get people outside your network, you need to pay. LinkedIn Premium, which runs from $19.95 a month to $74.95 a month, will give you greater visibility into the network (You can see full profiles for second- and third-degree connections, for instance), but you max out at 25 InMail messages How Small Businesses Can Use LinkedIn to Recruit. If you work for a small company who doesn’t wish to pay $7000-$80,000 for a LinkedIn license, this is the best way to utilize LinkedIn and get the most for your bucks.

Does it Really Work

LinkedIn isn’t a true contact database, it’s a social network. To really work it, you have to be aware that it’s a two-way communication venue. While you’re browsing other people’s profiles, they’re checking yours out as well. LinkedIn recommends keeping your profile up-to-date and linking to your blog and Twitter account. It is important to not only keep your LinkedIn profile up to date but to also ensure you resume matches your profile.

LinkedIn does work and it is changing the way employees search for new careers and employers search for the best talent. LinkedIn is a social media site and because of that, it is important to be social. Profile updates, joining groups, posting jobs, sharing post, and remaining professional are the main factors in making LinkedIn work for you. The key to LinkedIn is remembering that this social media website is for professionals and keep all personal information you would share on Facebook strictly for Facebook. Do not do anything that will jeopardize an employer  from selecting to reach out to you for a position. LinkedIn is your new online digital resume.