Differentiation

T-Mobile’s Finally Good Enough to Put Pressure on Verizon

 

After years of being somewhat reliable in cities and pretty much nonexistent in rural areas, the carrier has crossed a major threshold. T-Mobile customers saw an LTE signal 81 percent of the the time in the fourth quarter of last year, just a bit less than what AT&T delivered. Yes, both still lag behind Verizon (87 percent), but it’s a level of saturation that lets them claim nationwide reliability Brian Barrett.

Verizon and T-Mobile both have started using social media to gain customer’s insights. Both companies have went away from proving their results from social media to how they are dealing with customer’s issues and complaints via social media. Everyone is familiar with both Verizon and T-Mobile’s tweets to customers following up on complaints and their marketing campaigns that runs on the sidebars of Facebook and Twitter.

T-Mobile and Verizon’s PR team has been able to build meaningful relationships with customers, media and bloggers. They have both produced countless situations where the PR team’s efforts have turned dissatisfied customers into happy customers. As a direct result of relationship building through social media, many bloggers and social media followers who received the opportunity to demo devices purchased those devices due to their great experience with Verizon products and its network. T-Mobile answers questions and comments  within an hour of a post/tweet going live. T-Mobile has landed the top spot in Socialbakers’ quarterly responsiveness reports multiple times for response rates that get amazingly close to 100% across channels.

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Although both companies have done a great job using social media to its benefit, Verizon has surpassed T-Mobile by increasing their social media traffic by 30% because of glamification. Gamification is the concept of using of game-like techniques to increase engagement with non-game activities. A common example of this is unlocking badges in Foursquare for visiting new locations. Verizon has used social media to differentiate the company from companies like T-Mobile by offering different blogging sites and hubs for consumers to communicate on.  Verizon Wireless had already begun creating Verizon Insider, a hub for the company’s events, contests, sponsorship, and social initiatives. With help from gamification provider Gigya, Verizon was able to reward customers with badges for engaging with the site Sprout Blog.

Verizon seems to be spending billions on its latest ad campaign telling you to ‘Never Settle.’ T-Mobile (NYSE: TMUS) couldn’t agree more. So, today the Un-carrier launched the Never Settle Trial, exclusively for Verizon customers, so they can give the Un-carrier a try with no risk or extra out-of-pocket expense. T-Mobile kicked off a new campaign of its own laying out the facts and all the ways wireless users should never settle … like settling for an old carrier that penalizes you for using too much data, locks you into a two-year contract, makes you pay to leave, makes you wait to upgrade your phone, overcharges you outside the country or repossesses your unused data every month T-Mobile Agrees. Never Settle… for Verizon.

 

 

 

 

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I Tweet, You Tweet, We All Tweet

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Is Your Tweet Trending?

Almost everyone uses Twitter or at least they have heard about it. It is the “hot” social media network that consumers and businesses use to communicate with one another across the world. Using Twitter can have so many perks and benefits if it is used the right way. Personalizing retweets, sharing popular information/trending topics, and talking to your followers are are different ways to get your tweets notice.

Personalize Retweets

Consumers tweet out blogs and post they’ve read day after day. The path of least resistance is to click the Tweet This! button on the post. Those widgets are usually pre-populated with the title of the article, the link and the handle of the website or author. When a company retweets blogs and post that are trending, the traffic to their websites increases.

Trending Topics

When looking for a trending topic or searching for a popular post, it is important to use hashtags. Hashjacking or trendjacking is a method of using popular hashtags. The easy way to find trending topics on your Twitter page is to scroll down on the left side of your profile. Twitter updates the hottest topics and discussions simultaneously. Some best practices when posting and retweeting trending topics is to tailor a hot topic to your current tweet and ensure the location is added. This works best for organizations because it gives them the ability to post products that are trending in different markets.

Talk is Cheap

Communicating with your followers is crucial for a successful Twitter page. Knowing when to respond and how to respond is what separates most businesses from others. Sometimes responding to other organization’s followers is also beneficial when a consumer has complaints. Don’t wait around for someone to tweet you before you reach out. Spend some time looking at your own stream and start a conversation around a topic someone else is tweeting about. Listening is key. Hear and listen to what your followers are saying.

Tactics for Success

Successful blogging is a lot of work. Depending on what success means to you and your company, it can involve any number of people—marketers and product managers are just the beginning. A blog is your opportunity to showcase your company’s culture and personality while shedding some light on the products you offer (Moz).

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What Does the Blogosphere Look like?

  • There are an estimated 31 million bloggers in the US alone. (source)
  • In one survey, almost 87% of bloggers had been actively blogging for at least two years. (source)
  • 57% of bloggers report having more than one blog. (source)
  • 35% of businesses blog at least once every month. (source)
  • 60% of bloggers report to be men. (source)
  • Nearly 2/3 of influencers earn revenue from blogging, but 80% of them report earning less than $10,000 per year. (source)

Do you agree that reposting “hot topics” will help drive traffic? Share why (or why not!) in the comments!

Your Brand is now Social…What’s Next?

Companies have taken advantage of free advertising for decades because “Word of Mouth”. Now that social media has become the new face for marketing, many organizations are jumping on board. Most companies in every industry are using social media to help create their brand. Retailers, private sectors, telecom companies, and many others utilizes social media to help sell their brand and market their products and/or services. Even politicians have taken a stand on social media to help increase votes and get their word across. With all of the benefits and opportunities of a brand going social, there are risk and challenges that are associated with a brand going social.

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“In recent years, social media has emerged as a powerful new marketing tool. It continues to be an integral part of marketing strategies across various industries, but as it is still relatively new, the learning curve is steep. As social media and social media marketing evolves, knowledge of the field is gained by marketing professionals largely through trial and error” (Donne Torr).

Business owners are using different social marketing strategies to help grow their business and gain new customers. If an organization is not on board with the new way of marketing, chances are, they are being left behind. Being in the know or the “trending” topic is another way to gauge a spectators attention. It is important for companies to have a social appearance while creating a social brand. What you should know:

  • Plan your post and Tweets
  • Engage your audience with the latest updates
  • Know your competition
  • Follow-up with your audience…they want to know they are being heard 

Continue reading “Your Brand is now Social…What’s Next?”